Univision Pulls The Plug On Sabado Gigante. But It Shouldn't Give Up On Saturdays

Late last year, I got the opportunity to do research on one of the most celebrated – but now endangered – social rituals: breakfast. My client was a food company that was concerned about the larger social trends affecting its category. As we concluded in our final report, concerns about the quality of the category were important. But just as important, brands that depend on the ritual of the American breakfast – where the whole family sits down at the same time and eats the same things – may be in serious trouble.