Jerky: An Industry That's Anything But Dried Up

In need of a last minute Valentine’s Day gift that’s sure to get her attention? Consider jerky, the sleeper snack category with double digit growth in the last four years according to Nielsen that has been getting plenty of buzz thanks to a new guard of manufacturers with a love for the tough stuff and a nose for sniffing out a category’s potential. This classic guy food also got the attention of the old guard, as it was recently announced that Hershey scooped up jerky upstart Krave for a rumored $200-$300 million.