The Salvation Army creates powerful anti-abuse ad using 'the dress'

Though it divided the Internet just last week, the dress is now the centerpiece of a new PSA.

The South African chapter of the Salvation Army created a powerful new ad campaign spreading knowledge about domestic abuse using the white-gold version of the dress.

See also: What color is this dress: Gold and white or blue and black?

Is it so hard 2 see black & blue? 1 in 6 women are victims.
#StopAbuseAgainstWomen
#blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE

— TheSalvationArmySA (@SalvationArmySA) March 6, 2015

The image, which features a woman covered in bruises and wearing the dress, states: "The only illusion is if you think it was her choice." Read more...

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