Here Are The Reasons Why Twitter Is The Best Social Media Platform For Your Start-up Business

“Half the money I spend on advertising is wasted; the trouble is I don't know which half”, said John Wanamaker, a department store merchant, back in the early twentieth century. If Wanamaker had been alive today, he would have been forced to eat his words. It’s never been easier to measure the effectiveness of an advertising campaign in today’s ultra-connected world.