This Is Why Delta Hired Zac Posen

On the surface the announcement that fashion designer Zac Posen will design new employee uniforms for Delta Airlines (NYSE: DAL) seems a extravagant diversion. "Delta Employees Will Probably Be Dressed Better Than You" reads the headline of a Consumerist article reporting the news. Racked's coverage suggested the new uniforms are intended to distract travelers from bag fees, nonexistent leg room, missed connections, and other travails.